Factors that Motivate Consumers Towards Internet Shopping Assignment

Factors that Motivate Consumers Towards Internet Shopping - Assignment ExampleThe same study quoted the definition of an e-market as an interorganisational information system that allows the participating defileers and sellers to exchange information about prices and product offerings (Bakos, 1991, p.295). An e-market was also described as a way of conducting business by companies and customers performing electronic transactions through computer networks (Liu and Arnett, 2000, p. 34). Also, it is a virtual realm where products and services exist as digital information and can be delivered through information-based channels (Meuter, et al., 2000, p. 50). These various definitions of online/internet shop/retailing as the more than concrete media, system, or network, to the more abstract virtual realm is testament to the various levels this phenomenon affects the psyche and actions of the acquire public. It begs the question, What factors significantly influence shoppers to buy prod ucts over the internet?From a cursory scan of academic literature, it appears that studies on what influences the online purchase decision whitethorn be categorized into three general sets of theories behavioural, sharp, and experiential. Based on this observation, this researcher shall classify the theories gathered from the valuate of literature and discuss them in groups, then thereafter compare the groups of theories as this researcher perceived them. demythologizedThe rationale to the inquiry as to customers purchase intentions, rather than their locations or tendencies to patronize internet shopping, is based on the theory of reasoned action by Ajzen and Fishbein (1980) which states that rational intention is a more powerful or compelling force compared to attitude or behaviour on the decision to purchase, and that the antecedents of intention are shopping orientations, online trust and prior(prenominal) online purchase experience. In determining customers attitudes toward s internet shopping, early studies tended to touch on a wide range of factors including income, involvement, home shopping versus internet shopping experience, even attitude towards the retailers brand and attitude towards retailers websites. Along this line, Balabanis and Vassileiou (1999) found that high income favours internet shopping from retailers with strong brand names, and that high involvement with a product category affects adversely shopping from retailers sites with weak brands. Furthermore, it was determined that customers extensive home-shopping experience and positive attitudes towards a retailers web site both had positive effects on the shoppers buying intentions, whether the product had a strong or weak brand (p. 361). Ling, Chai and Piew (2010) had likewise adopted the same draw close to test multiple aspects of online shopping over a broad range of market segments to determine whatsoever general considerations of the decision to purchase online. Findings showe d that such factors as impulse purchase intention, quality orientation, brand orientation, online trust, and prior online purchase experience all positively related to the customers intention to purchase online (p. 63). Behavioural The theories that adhere to the behavioural factors propose that customers tend to buy online because certain attitudes, values, and personality traits beyond the scope of reason compel the bank to do so. The result is that the purchase is not so much arrived at as a rational decision but a feeling that the purchase is desirable. Online shoppers actions are determined by three elements, viz. affect (emotional feelings), intentions (desires), and behaviours, where behaviour is the product of two dimensions internal